Requirements Summary

The ideal candidate will be a commercial capability expert with deep FMCG experience, outstanding facilitation, coaching, and influencing skills, and a strong track record in Sales, Trade Marketing, or Commercial Excellence

Benefits

Education

Master's degree

Full Job Description

Role Overview The Senior Commercial Capabilities Manager will play an instrumental role in the growth of Bacardi's Future Markets by building a best-in-class commercial capability ecosystem that drives volume, share, and consumer engagement across the AMEA region. The role requires a commercial capability expert with deep FMCG experience, outstanding facilitation, coaching, and influencing skills, and a strong track record in Sales, Trade Marketing, or Commercial Excellence. The ideal candidate will thrive in complex, multi-market environments and be comfortable inspiring a frontline sales team in the field as well as presenting a capability business case to a VP. What You Will Do The key responsibilities of the Senior Commercial Capabilities Manager will include leading the AMEA PEAK Commercial Capability agenda, designing and implementing the annual AMEA Capability Calendar, partnering with Market GMs and Commercial Directors to embed Standards of Excellence, building and coaching a network of market-level Capability Champions, and driving field coaching culture. The role will also involve managing external learning partners, digital platforms, and facilitation resources to deliver best-in-class, scalable capability solutions across the region. Why It Might Be a Fit The ideal candidate will be a fearless, coach-first mindset with commercial savvy, a collaborative leader, and authentic and transparent. The candidate should have a strong capacity to create a culture of 'Belonging', high levels of self-awareness, and a deep ability to understand and relate to people. The role requires a results-driven individual who can think critically, penetrate complex problems, and bring creativity to the challenges presented. Requirements 8–10 years of progressive FMCG commercial experience Strong track record in Sales, Trade Marketing, or Commercial Excellence Outstanding facilitation, coaching, and influencing skills Deep understanding of FMCG route-to-market models, customer management disciplines, and the off- and on-trade channel landscape across AMEA Proficiency in capability measurement frameworks (e.g. Kirkpatrick, ROI Institute) and commercial analytics tools Experience operating in a matrixed, multi-cultural organisation; high cultural intelligence and adaptability across AMEA markets Bachelor’s degree in Business, Marketing, or related field; MBA or equivalent postgraduate qualification preferred Benefits Competitive Pay Package Competitive Holiday/Paid Time Off Retirement/Pension Plan Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies

Skills and Technologies