Requirements Summary

The ideal candidate will have experience with Salesforce CRM, Marketing Cloud Connect, Financial Services Cloud, Customer Data Platforms, data integrations, APIs, or related MarTech infrastructure, and strong leadership, analytical, organizational, communication, troubleshooting, and process improvement skills

Benefits

Education

Bachelor's degree

Full Job Description

Role Overview The SFMC Product Owner is responsible for leading the strategy, governance, and ongoing optimization of Salesforce Marketing Cloud and Hightouch Customer Data Platform. This role includes the platform roadmap, stakeholder intake, prioritization, campaign operations planning, release coordination, platform configuration oversight, business unit management, documentation, and escalated issue resolution. What You Will Do Own and maintain the Salesforce Marketing Cloud roadmap, ensuring platform priorities align with marketing strategy, customer engagement goals, business line needs, and enterprise technology direction. Manage stakeholder intake, requirements gathering, prioritization, and backlog planning for campaigns, journeys, automations, platform enhancements, and operational improvements. Why It Might Be a Fit The ideal candidate will have experience with Salesforce CRM, Marketing Cloud Connect, Financial Services Cloud, Customer Data Platforms, data integrations, APIs, or related MarTech infrastructure. They will also have strong leadership, analytical, organizational, communication, troubleshooting, and process improvement skills. Requirements Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field, or equivalent practical experience Minimum 5+ years of experience in marketing automation, marketing operations, CRM, digital marketing, or related marketing technology roles Hands-on experience with Salesforce Marketing Cloud administration, campaign operations, journey management, segmentation, automation, and platform governance Strong understanding of Salesforce Marketing Cloud business units, user roles, permissions, sender profiles, send classifications, subscriber management, and campaign deployment processes Experience managing stakeholder intake, prioritization, project planning, release coordination, documentation, and cross-functional delivery Ability to translate business goals into technical requirements and explain platform capabilities, constraints, and operational tradeoffs to non-technical stakeholders Strong leadership, analytical, organizational, communication, troubleshooting, and process improvement skills Understanding of data privacy, consent management, email compliance, deliverability, and data quality best practices Salesforce Marketing Cloud certifications such as Marketing Cloud Administrator, Email Specialist, or Consultant Benefits Dental insurance Vision insurance Paid holidays Paid time off Retirement plan Learning budget Parental leave Wellness program Visa/relocation support Remote flexibility Stipends Bonus/commission Equity

Skills and Technologies