Requirements Summary

A self-starter with the ability to work with a high sense of urgency and entrepreneurial spirit

Benefits

Full Job Description

Role Overview The Product Marketing Manager - South Asia will own the end-to-end go-to-market strategy for priority Binance products across South Asia markets, from planning and execution to optimization across launches, feature adoption, lifecycle campaigns, and market-specific growth initiatives. What You Will Do Responsibilities include defining goals, audience, positioning, and messaging, and driving execution of initiatives to achieve business outcomes, as well as localizing global product narratives into market-specific messaging, campaigns, and education initiatives. Why It Might Be a Fit The ideal candidate will have 5+ years of experience in product marketing, growth marketing, lifecycle marketing, or related roles, including at least 3 years of hands-on experience in the cryptocurrency/Web3 ecosystem. Requirements 5+ years of overall experience in product marketing, growth marketing, lifecycle marketing, or related roles Experience building GTM plans for complex consumer, fintech, trading, or financial products Strong understanding of marketing principles, product adoption drivers, growth frameworks, and user lifecycle management Strong analytical mindset with excellent data interpretation skills Excellent written and verbal communication skills Deep understanding of South Asia markets, including user behavior, local channels, communities, cultural nuances, and competitive dynamics Strong collaboration skills and a proven ability to influence cross-functional teams Benefits Competitive salary Company benefits Work-from-home arrangement

Skills and Technologies