Benefits

Full Job Description

Role Overview This role offers the opportunity to lead performance marketing strategies for a fast-paced, consumer-focused environment. You will own paid social growth across major platforms while connecting media performance with creative, email, and conversion optimization. What You Will Do Develop, execute, and optimize B2C/DTC performance marketing strategies across Meta and TikTok to achieve growth and ROI objectives. Analyze campaign performance and use data-driven insights to optimize budgets, targeting, creative assets, and overall acquisition efficiency. Why It Might Be a Fit Success in this role requires both strategic thinking and a strong bias toward execution and continuous improvement. You will lead and mentor media buyers, creative specialists, and CRO professionals while fostering accountability, collaboration, and continuous improvement. Requirements 5+ years of experience managing social advertising campaigns, with a strong focus on DTC or B2C marketing. At least 3 years of hands-on experience managing Meta and TikTok advertising campaigns. Strong expertise in paid social strategy, campaign optimization, audience targeting, and budget management. Experience integrating email marketing with paid acquisition and broader multi-channel marketing strategies. Proven knowledge of CRO, A/B testing, landing page optimization, and conversion-focused experimentation. Strong creative judgment with the ability to evaluate and contribute to advertising copy, visuals, messaging, and consumer-focused creative concepts. Active Meta and TikTok advertising certifications. Demonstrated experience leading cross-functional marketing teams and developing high-performing team members. Track record of creating scalable workflows, processes, and SOPs for creative and performance marketing operations. Strong analytical and problem-solving abilities, with a data-driven approach to decision-making and optimization. Excellent communication, organization, leadership, and stakeholder-management skills. Highly results-oriented, proactive, and comfortable working in a fast-paced environment. Ability to work independently while maintaining strong collaboration across distributed teams. Access to a computer with a dual-monitor setup and at least 8 GB of RAM. Reliable internet connection with a minimum speed of 25 Mbps. Camera with at least 1080p resolution. Benefits Competitive base salary. Full-time schedule of 40 hours per week, 8 hours per day. Permanent work-from-home setup. Monday-Friday work schedule aligned with Eastern Standard Time (EST). Unlimited free access to professional courses and an extensive SOP library. Opportunities for professional development, skills growth, and career advancement. A performance-focused environment with opportunities to take ownership of impactful marketing initiatives.

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